From Durian-scented perfume to a fake Ariana Grande live performance, here are 10 April Fools' pranks pulled by brands in ...

April Fools' Day brings a wave of brand-driven mischief, as companies roll out ridiculous product "launches" designed to ...

An online article created confusion with an April Fools’ Day prank claiming Warren Buffett bought Tesla for $1 trillion. The ...

From Cadbury launching goo sachets to Birds Eye finally revealing what happens to waffle holes, here are the gags that really ...

The This Morning star shared the 'news' with her fans on Instagram on April 1, alluding to a pregnancy announcement by ...

Meghan Markle is finally giving fans a peek inside her Montecito mansion — something she previously kept under wraps during ...

Ritz, Poppi, Sour Patch, Dunkin' and more companies are celebrating April Fools' Day, but one is more serious than the others ...

While meant to be a joke, the fake offerings can generate valuable buzz and in some cases lead to real product launches.

Nigerian singer 2baba has become a viral topic online after a popular fashion police online called him and accused him of ...

Day likely had its origin way back in the 15th Century. But today it's become more of a day for marketing mischief by big brands.