Five-star reviews for a controversial Northern Ireland ‘brand building’ company continued to be posted on a consumer website following the company’s announcement it would be entering liquidation.

Fool's Day has made yet another return, and that means lots of chaotic pranks, fake brand collaborations and launches, and ...

Explore the controversy surrounding the RHODE pop-up store in South Africa, where consumers faced uncertainty over the ...

DESPITE constant warnings, why do people keep falling for fraudulent work, financial scams and business schemes stealing ...

'So sick of finding a cute dress and then scrolling through the photos and realizing that it's backless,' another said, which ...

In a statement issued, HoABL denied the allegations of forgery and fraud and said it would come back with a detailed response ...

From Durian-scented perfume to a fake Ariana Grande live performance, here are 10 April Fools' pranks pulled by brands in ...

Rounding out the top 10 in the first three months of the year were Roblox, USPS, Netflix and WeTransfer.

Online shopping boom: E-commerce platforms such as Shein, Takealot, and Wish have made it easier than ever to access dupes. A ...

In a recent regulatory disclosure, Macrotech Developers asserted that entities linked to HoABL had utilised counterfeit board resolutions and a fabricated PAN card to obtain approval for changing ...

An online article created confusion with an April Fools’ Day prank claiming Warren Buffett bought Tesla for $1 trillion. The ...

Professor Yuji Winet explains how a proven storytelling technique can improve brand experience and attract consumers ...