A compliant against a Facebook and Instagram ad for Bargain Booze has been upheld by the Advertising Standards Authority (ASA ...

Picture this: The Elf on the Shelf Scout Elf perched on a shelf ... making the brand as much a part of Christmas as stockings and tree lights. The Lumistella Company’s impressive franchise portfolio, ...

The Elf on the Shelf is celebrating its 20th anniversary at Toy Fair with new toys and collectibles. Hosting its celebration at The Lumistella Company’s booth at Javits Center, fans can see the ...

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The Elf on the Shelf: Sweet Showdown' premieres on Sunday ... The winners will be "crowned Santa's best" and also earn a $25,000 Christmas gift. Challenges include making a sweet scene inside ...

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Merry Christmas and enjoy your time with George Elf! Celeb Moms are Nailing Elf on the Shelf: Here's How Kourtney Kardashian, Sarah Michelle Gellar and More Make Holiday Magic Luckily, Heins ...