The Tourism Research Centre released the latest edition of China’s Green Book of Tourism on Friday, 14th March.

Looking to the year ahead, the report predicts that the industry will focus on key areas such as extended public holidays, major cultural and sporting events, expanded visa-free policies, and a ...

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For instance, Tianshui in Northwest China's Gansu province gained widespread attention after a viral video featuring its malatang, or spicy hotpot, in 2024. By leveraging the buzz, Tianshui emerged as ...