Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine targeting and improve campaign results.

By staying proactive and vigilant, organizations can minimize the risk of falling victim to malvertising and safeguard their ...

Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen.

The Cleveland Clinic is the focus of a new ad campaign by a nonprofit organization that asks the question, “is the Cleveland Clinic the wokest hospital in America?” ...

For the first time since 1998, Nike had a Super Bowl ad spot and used it to send a message about women’s sports.

Demand Gen delivers 58% higher return on ad spend (ROAS) than Video Action Campaigns, according to Nielsen. One example of success is Marks & Spencer, which exceeded their forecasted ROAS by 186% ...

Aldi Ireland has launched a new campaign called “Good Food, Good Mood” to highlight how quality food can help improve people’s moods. The campaign was created by McCann Manchester and plays on the ...

provides further evidence of the value of TV advertising in the media mix, writes Richard Colwell. It is becoming clear that brands need to take into account much more than a simple reach vs. spend ...

For example, one of our clients specializing in software sought ... If you want to give Google even more control with Performance Max campaigns, similar to dynamic search ad campaigns, you can allow ...

Journalist with 30 years in news, I've written for CNN, KLAS-TV, WCMH-TV, Newsweek, Mediaite, and RawStory. Author of the award-nominated non-fiction book, "Stealing Sisi's Star," now a serial ...

Former VP Mike Pence's advocacy group launches a 6-figure ad campaign against Robert F. Kennedy Jr.'s nomination to lead the Department of Health and Human Services.