Intel revives and redefines its iconic 'Intel Inside' campaign with the new slogan 'That's the power of Intel Inside. ' The ...

As Chief Strategy Officer at Linqia and co-host of the Creator Economy Live podcast, Keith Bendes is a top voice in ...

Emily Caswell Gratitude is more than just saying “thank you.” UCLA Health describes it as “regularly focusing on the positive ...

Behind every great brand is a story built on authenticity, strategy, and a deep understanding of people. In today's ...

Matt Kaness, CEO of GoodwillFinds and Accenture Song's Ndidi Oteh discuss the importance of clear brand values at retail.

A/B testing is a mainstay of the digital world. It’s a method that sees brands offer users two different versions of their website or app before getting them to select the best-performing one.

Brands are signposts in our culture. They’re short-hands for a collection of values and meanings, to which people are attracted and become loyal, or choose to bypass. Building a brand takes a ...

Building a brand for a client or business is something that comes easy to PR professionals. Discovering the message, getting it across in the right way and making it appeal to relevant publications is ...

Let's get comfortable because that's precisely what we will explore today in our "Guide to Building Brand Ambassador Programs." You're sitting on top of the most undervalued marketing asset available ...

By building next to the existing site, we will be able to preserve the essence of Old Trafford, while creating a truly state-of-the-art stadium that transforms the fan experience, only footsteps ...