HOKA shoes uses a Māori name. Why don’t they say so?
HOKA means "to fly" in Māori but the company, one of the world's hottest sneaker brands, rarely attributes its name to Māori and pronounces the word wrong in promotional videos.
The New Zealand Herald20d
Hoka shoes use a Māori name. Why don’t they say so?
Hoka is a French American sneaker brand seen on the feet of celebrities such as Britney Spears and Gwyneth Paltrow ... Hoka was started by two French shoe designers and runners in 2009 with ...