This basic principle – designing clothes in a way that allows luxury brands to create artificial scarcity, enfo ...

Carol Austin, VP of marketing for the brand told CNBC the logo is "meant to convey the fun ... latest campaign is all about people following their creative passions. Orange is thought to exude ...

Brands seem happier than ever to adapt or remove their apparently untouchable logos. The effect is often striking visually, but does it always work? We speak to the creatives behind ads for McDonald’s ...

Kellogg’s recent See You in the Morning campaign has sparked a lively debate: is it a masterstroke or a brand mishap? For me, it’s the former. It exudes confidence, stripping the brand promise ...

For student groups that would like a logo expressing their connection to the University of Colorado ... To comply with university brand standards and clearly identify each organization as a ...

"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, ...

The Block N logo is the core element of the University's academic brand, and it should appear on the front of ... Logos and logotypes lose their effectiveness when you cannot see or read them. For ...