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Once developed ensure that the brand strategy plan is disseminated across the organisation to all personnel that are affected by the plan, e.g. investor relations, PR, corporate communications ...

It was marketed around consumer passion points like basketball, a strategy that the numbers show resonated with consumers. In 2025, the brand will get a more expansive marketing outreach. Originally a ...

Marketing needs its Ferris Bueller moment, and that can start by simply spending a bit more of our time with the people, the ...

The government has identified infrastructure investment as a strategic priority, particularly in the north of England, and we are proud to be supporting that mission with this project of national ...

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

Murugasu, U. and Subbarao, A. (2025) Customizing Customer Experience: A Systematic Review of Digital Personality in Telecommunications. Open Journal of Business and Management, 13, 1449-1479. doi: ...

Explore bespoke custom folders that stand out, but learn why quality & personalisation in South Africa might stretch your ...