Social media has become a useful tool for companies hoping to boost brand awareness, engagement, and loyalty among consumers.

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

Brand loyalty can hinder finding the best TV. Lesser-known brands may surprise you with their quality. Evaluate a TV's ...

Loyalty and rewards programmes have long been a key strategy for businesses looking to retain customers and deepen consumer ...

A shift in consumer behavior suggests that brands may need to rethink their approach to social media marketing.

The traditional way that retailers have developed their own-brand programs has been via product-led initiatives and by tier. More often than not, they’re not leaning into a brand-led approach, which ...

General Manager Beyron Erby has been the welcoming, smiling face of Metro Ford. But now, Erby has a new title: owner. Erby, 50, who bought a 25% stake in the business in 2010, acquired the rest of the ...

Shoppers are quick to respond to texts from a brand. According to Listrak’s “2025 Beauty & Fashion Benchmark Report,” beauty shoppers are twice as likely to convert after receiving an SMS “cart ...

As consumer expectations evolve, brands that embrace tailored packaging strategies can set themselves apart in a crowded ...

The car industry is one in a state of continuous flux and evolution in the 21st century, with new technologies -- ...

Newcomers Lincoln Corsair and Land Rover took home awards for 'Overall Loyalty to Model' and 'Most Improved Make Loyalty,' ...