Social media has become a useful tool for companies hoping to boost brand awareness, engagement, and loyalty among consumers.

Southwest Airlines' policy changes test brand loyalty—experts discuss the impact on customer trust and business strategy in ...

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

Brand loyalty can hinder finding the best TV. Lesser-known brands may surprise you with their quality. Evaluate a TV's ...

Loyalty and rewards programmes have long been a key strategy for businesses looking to retain customers and deepen consumer ...

The traditional way that retailers have developed their own-brand programs has been via product-led initiatives and by tier. More often than not, they’re not leaning into a brand-led approach, which ...

A shift in consumer behavior suggests that brands may need to rethink their approach to social media marketing.

As consumer expectations evolve, brands that embrace tailored packaging strategies can set themselves apart in a crowded ...

Shoppers are quick to respond to texts from a brand. According to Listrak’s “2025 Beauty & Fashion Benchmark Report,” beauty shoppers are twice as likely to convert after receiving an SMS “cart ...

The car industry is one in a state of continuous flux and evolution in the 21st century, with new technologies -- ...

Newcomers Lincoln Corsair and Land Rover took home awards for 'Overall Loyalty to Model' and 'Most Improved Make Loyalty,' ...