The superstar is launching her bestselling brand at the beauty retailer with in-store hair treatments and weekly events.

We tested seven products from the Super Fan Bundle on 3B/3C curly hair — here’s our honest ... the world stopped. Beyoncé gave fans access to some of the products she uses to maintain her ...

Beyoncé's Cécred hair care line is now available at Ulta Beauty stores nationwide. Seven thousand stylists at Ulta Beauty salons will be trained to offer Cécred hair services. A "Cécred Sunday ...

Beyoncé has undergone another hair transformation, and it might be her most glamoros yet. The superstar, who is gearing up for the Cowboy Carter World Tour, which commences at the end of the ...

In the clip, shared on Instagram Sunday, the “Drunk In Love” singer smiled as she applied her Cécred Nourishing Hair Oil to her platinum blond locks. Beyoncé wore a plunging black Off-White ...

Cécred/Instagram Beyoncé's haircare line ... She takes a few drops of Cécred's Nourishing Hair Oil and runs it though her locks, giving it over to her mother Tina Knowles — who passed ...

Ultimately Carolyn got a chance to see one group of women who felt like afro hair or natural hair wasn't 'neat' while the other side of her family believed curly hair is beautiful in a spiritual ...

Beyoncé's Cécred hair care products are now available at Ulta Beauty (NASDAQ:ULTA) stores nationwide and online. The products being offered include Cécred hydrating shampoo and conditioner ...