Martha Stewart’s makeup artist, Daisy Toye, is the gift that keeps on giving. She’s previously shared glimpses into Stewart’s ...

The Summer Fridays Jet Lag Mask has been a viral cult hit since its launch. Now, meet the Jet Lag Eye Patches, a set of ...

This eyeshadow quad from Covergirl makes applying eye makeup easier than ever with four neutral shades that are designed to ...

If you’re like many people, you’ve been doing your makeup basically the same way you learned to do it when you were a teen.

Dark circles under the eyes can cause individuals to look tired and older, as the skin appears darker. A makeup artist has ...

For women over 40, it’s about leaning into shades that marry well with your innate hues, adding a touch of warmth that can ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Dark circles from extrinsic factors or underlying inflammation should be the most straightforward to manage with topical ...

Lancer’s Instant Brightening Booster is among the skincare products with the highest potency of vitamin C. With 30 percent ...

Just as she did when her fashion house launched, Victoria has leaned into expertise from the best in the business to create and elevate her beauty empire. Her skincare range was created in ...

A concealer can make or break your makeup look, depending on what the formula is like - this one is a bestseller with hundreds of rave reviews saying it's the best one out there ...

Serena Williams spoke with PEOPLE exclusively at the WYN Beauty and Shopify mobile pop-up event in Los Angeles on Friday, ...