Sara Spivey is the chief marketing officer of Bazaarvoice. She has more than 30 years of marketing, strategy and leadership experience with industry-leading organizations. Before joining ...

While shoppers revelled in their Black Friday and Cyber Monday deals, a different type of challenge was playing out behind-the-scenes with Bazaarvoice’s Holiday Preparedness Program. After a ...

A lot. As the winter months wane and temperatures rise, shoppers start stocking up on spring essentials, according to analysis from Bazaarvoice compiled from shopper behavior on the company's network ...

Almost a third of shoppers in the UK have said that personalisation assisted by artificial intelligence (AI) increases their loyalty to brands, according to research from Bazaarvoice. The content ...