If you ask your average Barnes and Noble bookseller employee if they have a colored NOOK, they might point to the Nook Tablet ...

and reading the news, Barnes & Noble only played up the book aspect of the business, Sozzi said. 3. The Nook didn't have a place. The Kindle was seen as a cheaper alternative to an iPad.

“Barnes & Noble has long-standing relationships ... “Our award-winning Nook devices give reading lovers the ability to read what they love anywhere they like,” Mr. Shar said.

Barnes & Noble hopes to capture some of the magic. Its bookstores offer “exclusive editions” of new releases, which ...

Barnes and Noble is the only major US brand that does not employ Color E INK technology on its NOOK e-readers. Amazon has Colorsoft, which sells quite well, and Rakuten Kobo has a few different ...