BIC is making headlines again with the launch of the limited-edition "Hold the Phone" Case by BIC EZ Reach Lighters. The company said its multi-year partners - entertainment superstar Snoop Dogg and lifestyle innovator Martha Stewart – are an inspiration for the two phone cases matching the celebrity duo's iconic signature BIC EZ Reach Lighter designs.

Martha Stewart tells PEOPLE about her time with Snoop Dogg at the Summer Olympics. "It was so much fun," she says.

Snoop Dogg and Martha Stewart might make an unlikely pair, but the former reveals why they mesh so well together. "We understand each other’s strengths and interests really well and don’t care about the extra stuff.

To promote her and Snoop's new BIC accessories, Martha Stewart revealed some juicy details about their Olympic time together.

The entrepreneur and media personality supported Snoop through his horse phobia during Olympic equestrian events this summer.