Meta’s (META) ambitious push into augmented and virtual reality through Reality Labs has been a costly gamble, with billions ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company's Most Innovative Companies in augmented and virtual ...

Researchers at the Virtual/Augmented Reality Lab will attempt the Guinness World Record by watching 55 hours of uninterrupted ...

This ongoing industry growth stems from the broad spectrum of use cases that have arisen for XT technology for clinicians and ...

One experiment studied how introducing meat flavors to plant-based 'meatballs' changed the eating experience. By means of XR, ...

The major factors driving the growth of the augmented and virtual reality industry include the increasing adoption of AR and VR in entertainment and gaming industry ...

It will get harder to tell true from false as virtual reality (VR) and mixed reality (MR) grow in use. As VR and MR come ...

Extended reality makes it possible to artificially modify human sensations. For example, researchers have succeeded in using ...

Short-form content has taken over the digital world. From TikTok to Instagram Reels, people are consuming bite-sized videos ...

As per Intent Market Research, the AR and VR In Manufacturing Market was valued at USD 1.5 billion in 2024-e and will surpass ...

NEW YORK, March 26, 2025 /PRNewswire/ -- The new VR design agency Customer XR launched this month with a mission to build ...