For the first time, surgeons are leveraging the same technology used in virtual reality video games and some of the most ...

Businesses looking for a full-service solution can access iR Enterprise , which provides bespoke, custom-built immersive experiences for Crate & Barrel, e.l.f. Cosmetics, J.Crew, Swarovski, and more.

Researchers see VR spaces as a test for spatial memory in people, hoping to look for signs of cognitive decline that are an early sign of Alzheimer’s disease.

Unless you already have a ticket, Apple’s Vision Pro is the only way to experience Metallica’s sold-out M72 world tour. “Whiplash,” “One” and “Enter Sandman” were filmed in Apple Immersive video, ...

Apple is researching how to best add a touch-sensitive component that a user can customize to the Apple Vision Pro, that is ...

Want a headset with the sharpest VR image around? You could do much worse than the Pimax Crystal Super, available to ...

Apple Intelligence now enables users to search for specific images stored in the Photos app with natural language queries.

The new VR design agency Customer XR launched this month with a mission to build custom virtual and augmented reality solutions to help major US brands harness the power of Extended Reality (XR) and ...

Theories vary on why Apple is having trouble seizing the AI moment. For Marcus Collins, marketing professor at the University ...

Theories vary on why Apple is having trouble seizing the AI moment. For Marcus Collins, marketing professor at the University ...

NEEDHAM, MA – Global shipments for AR/VR headsets grew 10% in 2024, according to new data from IDC. The launch of new products during the holiday quarter, as well as multiple new entrants, helped the ...

DISC, which resembles Tron or 1994 cult classic Windjammers, is ASICS's first foray into the gaming space, from its new ASICS ...