In hindsight, it's no surprise that Apple shot the event on the iPhone 15 Pro Max. Its 'shot on the iPhone' billboard campaign showed just how good the photography from these phones is ...

My jaw dropped when I read the final words of Apple's "Scary Fast" Mac event: "This event was shot on iPhone." Apple used the iPhone 15 Pro Max to film the Apple 'Scary Fast' event and we are shook.

In the short, viewers see two actors leisurely walk away from a burning building. Playing with the classic 'walk away from explosion' trope, the two detectives engage in meta-commentary about their ...

And the animation studio Aardman shot the six-minute film on an iPhone Pro Max, obviously (for deals on Apple tech, see our report on iPad Cyber Monday). Wallace & Gromit are lighting up Battersea ...

Apple might use a 24-megapixel selfie camera across the entire iPhone 17 series, paving the way for advanced video capture ...

Apple’s annual “Shot on iPhone” Lunar New Year campaign film tells a personal story of a young girl’s journey teased by classmates as "Garlic Nose" against the backdrop of a hyper-idealized, ...

Credit: Wendy Andrade/Apple Finally, check out Rashed Al Alajmi's eerie night shot of the Al Salmi desert in Kuwait (below). Rashed Al Alajmi's photo of the Al Salmi desert in Kuwait. Credit ...

Apple CEO Tim Cook continues his tradition of celebrating cultural festivals by wishing everyone a happy Holi with a colorful ...

Frequently used in the Shot on iPhone campaign, it has been demonstrated to be an important reason for many to make a new model their next purchase. Each year, Apple works to improve what's on ...