Many apps also feature interactive ads that advertisers can choose to display at certain key points during the in-app experience, ensuring a smooth transition for current users of the app.

AppLovin shifts to ad-tech dominance, leveraging AI-driven AXON for non-gaming growth. Click to read more about APP's ...

Amazon launched a competitor to Temu in November, called Amazon Haul, which features items under $20 that are largely from ...

PETALING JAYA: In-app advertising which is the display of paid ads within a mobile app is fast gaining prominence in the marketing space. Marketers are embarking on this mode of advertising apart ...

Future opportunities lie in integrating AR/VR for immersive ad experiences, monetizing gaming apps, and expanding ad networks across emerging digital platforms. As advertisers focus on ...

The agreement, internally nicknamed Jedi Blue, gave Facebook preferential treatment when bidding through Google’s exchange ...

A study showed lift metrics produced the most surprising numbers. Ads viewed in the app for more than 2.5 seconds had a 1 in ...

Spotify has debuted new ad tools and capabilities, including 'Gen AI' ads and programmatic ad buying via partnerships.

interruption? ads typically seen in browsers. Many apps also feature interactive ads that advertisers can choose to display at certain key points during the in-app experience, ensuring a smooth ...