Amazon launched a competitor to Temu last November, called Amazon Haul, which features items under $20 that are largely from ...

interruption? ads typically seen in browsers. Many apps also feature interactive ads that advertisers can choose to display at certain key points during the in-app experience, ensuring a smooth ...

Nexad, a new adtech startup building a network for AI-native advertising, secured a seed investment round.

PETALING JAYA: In-app advertising which is the display of paid ads within a mobile app is fast gaining prominence in the marketing space. Marketers are embarking on this mode of advertising apart ...

Future opportunities lie in integrating AR/VR for immersive ad experiences, monetizing gaming apps, and expanding ad networks across emerging digital platforms. As advertisers focus on ...

In performance marketing, it’s rare to launch a campaign with minimal optimization and still walk away with impressive ...

A study showed lift metrics produced the most surprising numbers. Ads viewed in the app for more than 2.5 seconds had a 1 in ...

The agreement, internally nicknamed Jedi Blue, gave Facebook preferential treatment when bidding through Google’s exchange ...

Spotify has debuted new ad tools and capabilities, including 'Gen AI' ads and programmatic ad buying via partnerships.