Shoppers are disappointed after Amazon announced the end of its popular ‘try before you buy’ scheme. From same-day delivery to being the go-to online store for pretty much anything, the retail giant has a loyal customer base. In particular, those who sign up to Prime can get a range of privileges, including exclusive discounts and Prime Video.

Amazon has confirmed that it is scrapping its 'Try Before You Buy' service for Prime members - it has proved popular with shoppers but the online giant said it would be axed from January 31