Roger Federer Explains On Logo to Elmo in Super Bowl Commercial
In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...
GQ Sports Rebranded: Giving the Kansas City Chiefs’ Logo a New Spin
The KC iconography is timeless and, in this decade, has become a symbol of dominance. But we wanted to explore some ways to ...
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Roger Federer and Elmo Help Explain On's Logo in New Super Bowl Ad
The ad serves as a lighthearted approach to explaining the company's logo, which is often mistaken for "QC" instead of "ON." ...
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Software giant Red Hat gives owner IBM lift to shed its stodgy identity
At IBM's Investor Day event in New York City this week, the first the company has held since 2021, a word executives stressed was "software." ...
Kiehl’s makes a font out of pubes, Starbucks goes back to basics, and Slice soda returns from the ’80s
This week, skincare brand Kiehl’s debuted a hairy new font, Starbucks continued to roll out its feel-good nostalgia marketing, and an iconic ’80s soda was revived for the year 2025. Here’s all the ...