Alphabet Inc. is a Strong Buy with 45% undervalued shares, robust cash flow, and booming AI-driven YouTube ad revenue growing ...

Bengaluru-based Hypergro automates video generation, optimises performance campaigns, and engages leads through AI-powered ...

The findings demonstrated that AI-driven strategies consistently outperform traditional manual optimisation, significantly enhancing return on ad ... such as YouTube, Search, and Performance ...

Industry leaders weigh in on how brands can help shape pop culture again through innovative storytelling and a balanced ...

A TECH CEO has revealed the chilling level of detail ad firms now know about your private life - and how they use AI to read your ... impact your decisionsCredit: YouTube / Publicis Groupe ...

A new marketing battleground is shaking up the industry and is a double-edged sword for the big and listed players ...

From Toys R Us’ experimentation with video to Meta’s new ad capabilities, here’s how the tech is being used across the ...

Ely Callaway's posthumous book details the boldness and vision he had in founding his golf company and launching the ...

There’s the distributors themselves now, like Spotify and YouTube. Do they have a point of view that’s informing how you’re using AI, or how ... We use it in performance reviews.

Trust YouTube’s automated targeting while monitoring performance and ... to engage viewers with their AI holiday campaign, none of the AI-generated holiday ads in 2024 were considered to be ...