A ccording to TikTok, minimal makeup looks are taking a backseat in 2025 in favor of ‘unrecognizable makeup.’ I loved ‘unapproachable makeup,’ so when I heard about a simi ...

A waterproof shoe like a duck boot or a pair of Hunter rain boots are a core part of the fisherman aesthetic. And even if you ...

Apply lightweight SPF daily to protect and maintain luminosity. Minimal makeup enhances natural beauty with a subtle glow.

These 10 outfit ideas are perfectly polished. To channel "clean girl," JessaKae founder, Jessa Maddocks, advises focusing on a sexy, simple silhouette, like a slip or wrap dress, and experimenting ...

Unrecognizable makeup is meant to change your face with heavy contouring, dramatic eye looks and bold lips. Ly tells me, “It’s all about transformation! It’s taking your current features and ...