LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign ...

Generative AI (GenAI) is rapidly transforming B2B marketing with its ability to accelerate content creation with text- and ...

Zach Kitschke is Canva’s global CMO, and as employee No. 5, he has played a pivotal role in building the Canva brand over the ...

A tech exec explains how a unified AI strategy helps businesses reduce complexity, boost efficiency, and avoid the costly ...

Defining AI’s role. Without clear guidelines, AI use in marketing becomes chaotic, which leads to disjointed messaging and potential compliance risks. Human oversight matters. AI speeds up content ...

Marketing analysts are evolving from report builders to strategic advisors. Uncover how AI, automation and data ...

Fresh from the Dominican Republic, newly tanned Microsoft bosses tell B&T that GenAI sadly doesn't respect island time.

Kling AI, a cutting-edge generative AI tool for images and videos, held its “From Vision to Screen” Model 2.0 Launch ...

Cloud providers are building castles in the sky while enterprises struggle with fundamentals. The gap between AI hype and ...

Large language models and small language models will play different roles in ensuring that we deliver valuable generative AI applications at cost-effective levels.

As Hollywood grapples with the upheaval of current AI tools -- from writers striking over machine-generated scripts to VFX ...

Kling AI, a cutting-edge tool for generating imaginative images and videos using state-of-the-art generative AI techniques, ...