Take-Two Interactive is changing its marketing strategy for Grand Theft Auto VI. They will shorten the promotional campaign ...

Global advertising is exactly as it sounds: marketing campaigns and promotions that extend across locations, jurisdictions, ...

Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce the legal liability and reputational risks associated with ...

AI is a new horizon for small-business location-based marketing. You can use the technology to create personalized local ...

In the bustling world of marketing, businesses are constantly searching for innovative ways to stand out. One strategy that has stood the test of time is the use of promotional products. These ...

Investing in technology to improve marketing is a key priority for franchisors, but maybe even more important to brands is ...

The launch of Clutch Active Marketing Intelligence signals a shift towards a smarter, more adaptive approach to marketing. Unlike traditional AI, which merely processes data, Clutch AMI thinks, learns ...

With millions of users worldwide participating in different kinds of online gambling, the online casino business is among the fastest-growing sectors of digital ...

EXCLUSIVE: Legendary Entertainment has hired Brian Worsley as Senior Vice President of Marketing & Creative Advertising.

Willis, a WTW business, has introduced AdWrap, a master-controlled insurance program developed to address the insurance ...

Travel companies and industry associations are urging the Indian government to increase overseas promotions to counter ...