The good thing about digital marketing is that you can react quickly to these changes. If a product goes hot suddenly, you ...

At the Pitch CMO Summit 2025, marketing leaders explored how data-driven insights shape compelling brand narratives, ...

Anurag Kumar, Chief Growth Officer, Eureka Forbes, shares why premiumisation is an integral part of the brand’s strategy, the ...

Real-time bidding could solve retail media's biggest challenges: fragmentation, measurement, and competition with ad-giant ...

Harnessing the knowledge of industry experts, this post delves into the art of crafting effective welcome emails that ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

First, there’s all the innovation to keep up with, said Kate Sirkin, EVP, data and partnership lead at Publicis Epsilon. New ...

Conservative media outlets like Fox News and The Daily Wire say they're experiencing a surge in advertising demand.

As brands strategize for the year ahead, non-endemic retail media is poised to reshape advertising approaches in 2025.

Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

Whether your marketing budget is £5,000 or £500,000, you would not invest that amount of money anywhere else without considering what success looks like and planning carefully for that outcome, writes ...