As brands strategize for the year ahead, non-endemic retail media is poised to reshape advertising approaches in 2025.

Conservative media outlets like Fox News and The Daily Wire say they're experiencing a surge in advertising demand.

Explore 50+ statistics on casino marketing and gambling ads in 2025. Discover spending trends, social media impact, and ...

Real-time bidding could solve retail media's biggest challenges: fragmentation, measurement, and competition with ad-giant ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

First, there’s all the innovation to keep up with, said Kate Sirkin, EVP, data and partnership lead at Publicis Epsilon. New ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

Digital marketing, often known as online marketing, is a kind of marketing that employs a variety of digital platforms and ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

Here's how brands can combine PR with marketing, social media, and other communication techniques to stand out in the crowd.

Off site advertising is when a retailer lets advertisers leverage its first party data to reach customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a ...

The good thing about digital marketing is that you can react quickly to these changes. If a product goes hot suddenly, you ...