As brands strategize for the year ahead, non-endemic retail media is poised to reshape advertising approaches in 2025.

Conservative media outlets like Fox News and The Daily Wire say they're experiencing a surge in advertising demand.

Real-time bidding could solve retail media's biggest challenges: fragmentation, measurement, and competition with ad-giant ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

First, there’s all the innovation to keep up with, said Kate Sirkin, EVP, data and partnership lead at Publicis Epsilon. New ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

In public relations, the name of the game is “earned media.” This is the PR term for a client appearing in the mainstream ...

After finally achieving profitability, the streaming platform wants to be a healthy alternative to “doom scrolling.” ...

The good thing about digital marketing is that you can react quickly to these changes. If a product goes hot suddenly, you ...

The Duke freshman has kept his focus on basketball, while raking in NIL deals ahead of becoming the presumed top pick in the NBA draft.

It’s never too late to turn a pitch around.” There’s a message most agency leaders will have told their teams at some point, ...

Find out how local business partnerships contribute to establishing authority and trustworthiness for your small business.