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The double-edged sword of live sports advertising: How brands, viewers, and platforms can win together
Advertising during live sports benefits viewers, advertisers, and publishers alike. Brands can effectively reach mass ...
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From algorithms to emotions that define ads: The Pulse Magazine's Trends & More edition
This edition explores 2025’s evolving marketing landscape, from AI-driven tech to shifting consumer behaviors. As major ...
How To Protect Agency Clients’ Brand Reputations In Ad Placements
In today’s fragmented digital marketing landscape, protecting a brand’s reputation when executing a digital advertising ...
AppLovin Taps Into Retail Ad Market, But Growth Hinges On Big-Brand Adoption: Analyst
Needham analyst Bernie McTernan reiterated a Hold rating on the shares of AppLovin Corp (NASDAQ:APP). The analyst has ...
Why Absolut's 'bottle' print ad is the greatest of all time
Absolut Vodka has produced over 2,000 variations of its 'bottle' ad since 1980, in the perfect advertising encapsulation of ...
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10-Year Marketing Study: Radio Ads Deliver 42% Profit Growth
A new study from marketing expert Peter Field proves AM/FM radio ads boost brand awareness, pricing power, and profitability.
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Hospitality brands should practice diversity, inclusion as shown in ads by them: IIM study
Hospitality brands must match their diversity and inclusion advertisements with genuine internal processes, according to IIM ...