CMO Katie Gohman explains how talent like “Bridgerton” star Nicola Coughlan is key to connecting with both salon pros and everyday consumers.

We came across a bullish thesis on Lululemon Athletica Inc. (LULU) on Substack by Northwest Frontier Capital. In this article ...

She started making jewelry at home while raising two toddlers. Now her brand Kole Jax Designs brings in over $1 million a ...

Plant-based meat brands Beyond Meat and La Vie are collaborating to spotlight animal welfare and encourage healthy food ...

The beauty of modern-day marketing is that it’s not about choosing just one channel. Direct mail and digital are partners in persuasion.

Being a marketplace connecting marketers and media owners, an ad exchange enables advertisers to reach their target audiences ...

Elijah Craig, one of America’s premier Bourbon brands, is proud to announce its designation as the “Official Bourbon” of the ...

Google announced an exciting new collaboration with the popular gaming platform, Roblox, which is designed to enhance ...

Meet Ram Kapoor's father, Anil 'Billy' Kapoor, a renowned name in the advertising world, who changed the face of brands.

Sarkis will lead Omythic Nashville while Palmer travels back and forth between the Music City and Louisville, where Omythic ...

Real-time bidding could solve retail media's biggest challenges: fragmentation, measurement, and competition with ad-giant ...

Among the key findings: brand lift studies show +14.5% increases in purchase intent, +16.5% boosts in brand affinity, and +12 ...