Being a marketplace connecting marketers and media owners, an ad exchange enables advertisers to reach their target audiences ...

AI should enable brands—not the other way around. Use AI to extend promise into new expressions, but don’t let the tech define voice, values or vision. AI is an enabler, but it’s a powerful one. For ...

TVS Motor’s association with Star Sports as a broadcasting partner for Tata IPL is about tapping into the synergies of cricket and its product portfolio to create lasting brand memories. The brand’s ...

A new survey by iCubesWire reveals that IPL influencer marketing is driving strong consumer engagement, trust, and even ...

The son of Crocodile Hunter Steve Irwin is ditching his khakis and showing off his skivvies for Bonds underwear. He explains ...

With audience saturation, rising costs, and ad fatigue impacting effectiveness, over 50% of marketers are expanding into additional digital channels to sustain performance.

Podcast consumption is soaring, and creators are increasingly launching new shows—both of which are fueling a podcast ...

Meta has announced new tools that can help drive growth and incremental performance gains for e-commerce and retail ...

Diminishing Returns’ – a report based on Qualtrics-gathered data from “more than 300 advertisers, from brands and agencies in ...

Meta has announced new tools that can help drive growth and incremental performance gains for e-commerce and retail ...

Advertisers are seeking flexible terms with media companies as uncertainty grows from President Donald Trump’s looming ...

Digital elevator advertising is becoming an effective tool for fast-moving consumer goods (FMCG) brands to connect with ...