You might think it’s a bit far-fetched that a 15-year-old from Philadelphia could land in the personal orbit of Lionel Messi, ...

Yamal has established himself as one of the best players in the world at the age of 17 and big brands are queing up to be ...

It's Saturday morning notebook time again and this week we bring you news of a real success story at the club shop ...

Much to the brand's credit, adidas has made the most out of Messi's move to America. Messi has been the face of adidas soccer ...

Frances Tiafoe makes a splash as Lululemon's newest global ambassador, while menswear brand Psycho Bunny just made a major tennis signing.

The 2025 season was already going to be a year of transition for the Mercedes Formula 1 team. With longtime championship ...

The market for Indian textiles and apparel is projected to grow at a 10% CAGR to reach US$ 350 billion by 2030, with exports expected to reach US$ 100 billion. *India’s textile and apparel exports ...

As part of this multi-year partnership, Adidas will create custom team kits, fan apparel, footwear, accessories, and ...

From what is understood, the collaboration will focus on creating a range of apparel, footwear, and accessories for the team and its fanbase. Adidas aims to leverage its 75 years of experience ...

Kanye West has called out Adidas once again ... Everyone that ever took a picture next to me, that had their own clothing lines and agendas, everyone knows they was acting like they were my ...

Adidas announced a new collaboration with Mercedes-AMG Petronas F1 in their new press release on January 7, 2025. This is the first time Adidas will be collaborating with a brand for Formula 1.