German-based company Adidas produced track shoes for decades before breaking into basketball sneakers and producing a signature shoe for Kareem Abdul-Jabbar. Since then, the brand has been a major ...

You might think it’s a bit far-fetched that a 15-year-old from Philadelphia could land in the personal orbit of Lionel Messi, ...

Adidas CEO Bjoern Gulden plans to cut up to 500 jobs at the German sport retailer's headquarters in Herzogenaurach, a source who took part in a meeting where the figure was announced told Reuters on ...

Adidas’ e-commerce gives the company greater control over its brand and pricing. The firm has increased its digital capabilities and cut wholesale accounts. Its e-commerce sales were about EUR 4 ...

Yamal has established himself as one of the best players in the world at the age of 17 and big brands are queing up to be ...