You might think it’s a bit far-fetched that a 15-year-old from Philadelphia could land in the personal orbit of Lionel Messi, ...

Frances Tiafoe makes a splash as Lululemon's newest global ambassador, while menswear brand Psycho Bunny just made a major tennis signing.

German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.

Much to the brand's credit, adidas has made the most out of Messi's move to America. Messi has been the face of adidas soccer ...

Mercedes have signed a sponsorship deal with Adidas which will see the German apparel company supply the team's kit for the 2025 season.

As part of this multi-year partnership, Adidas will create custom team kits, fan apparel, footwear, accessories, and ...

From what is understood, the collaboration will focus on creating a range of apparel, footwear, and accessories for the team and its fanbase. Adidas aims to leverage its 75 years of experience ...

The 2025 season was already going to be a year of transition for the Mercedes Formula 1 team. With longtime championship ...

Local companies step up with clothing, supplies, and monetary aid for those affected by the recent L.A. wildfires ...

In early 2024, D.C. United unveiled their home jersey for both the 2024 and 2025 seasons. Named "The Icon Kit," the shirt's ...

The historic U.S. brand Adidas, long associated with Formula 1 legend Lewis Hamilton, is taking its relationship with motorsport to the next level. Hamilton, a fashion enthusiast who has designed ...

Blockcore' trend drives fashion companies to partner with sports teams Sports teams are the latest collaborators with the ...