We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

Antonela Roccuzzo is the new face of Adidas’ latest campaign. The philanthropist makes her debut with the sportswear company, ...

The apparel giant, which outfits Sullivan and Messi, has cast the 15-year-old phenom in a social media video series about ...

Adidas’ e-commerce gives the company greater control over its brand and pricing. The firm has increased its digital capabilities and cut wholesale accounts. Its e-commerce sales were about EUR 4 ...

Louisville City FC is shedding its stripes. Stephen P. Schmidt has the story about the soccer club starting a new apparel ...

Streamer Castro_1021 wore the new kit, which is described as pale blue with red and dark navy accents, similar to the ...

Yamal has established himself as one of the best players in the world at the age of 17 and big brands are queing up to be ...

For a limited time, shoppers can purchase an Adidas adult Mexico 24 home jersey — normally $100 — for only $60. That's 40% ...

Royal family members usually check all the right boxes when it comes to fashion, but some of them have donned eyebrow-raising ...

The global kids’ sports equipment and accessories market is experiencing significant growth as an increasing number of ...

Adidas will become Liverpool's kit supplier later this year and the German sportswear giant has interesting plans regarding ...