Adidas’ e-commerce gives the company greater control over its brand and pricing. The firm has increased its digital capabilities and cut wholesale accounts. Its e-commerce sales were about EUR 4 ...

Michael Jordan and Nike. It's hard to imagine one without the other, isn't it? But in the mid 80s, their paths came close to ...

WNBA star Satou Sabally from the Dallas Wings signed a multi-year shoe deal with Adidas, leaving Jordan Brand after five years. Excited about joining the Adidas family, Sabally aims to inspire the ...

We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

Best volleyball shoes to give your performance a bump - Discover the best volleyball shoes to boost your performance, with ...

Dan Lanning and the Ducks host a major recruiting showcase this weekend featuring many of the top recruits in the nation from the 2026 and 2027 classes.  From ...

From Novak Djokovic and Naomi Osaka to Jannik Sinner and Milos Raonic, here are the richest tennis players in the world in ...

Currently an WNBA free agent and Unrivaled’s Phantom BC forward, Sabally brings a unique blend of international experience and competitive drive. Her journey from the Dallas Stars to adidas represents ...

Today marks the launch of Harden Vol 9, the latest basketball shoe from adidas Basketball, designed in collaboration with NBA superstar James Harden. Known for his signature swagger and uncompromising ...

Ahead of an expected move in free agency, Satou Sabally signed a new deal with adidas to join the brand’s WNBA roster of stars.

It’s been just over a year since Jerry Lorenzo’s Fear of God finally debuted its Fear of God Athletics line with adidas.