His 13-year, $200 million deal marked Adidas’ biggest push to challenge Nike in basketball. The signature Harden Vol. series became a bestseller inspired by his unique playing style. Patrick Mahomes ...

10-year deal to effectively make him the next face of Adidas Basketball. After signing an extension in 2024, the brand made him just the fourth active NBA player with a lifetime contract ...

Even after achieving those dreams and reaching the NBA, it is impossible for players not to get caught up in college ...

Adidas will soon release a multi-shoe pack coinciding with the NCAA March Madness basketball tournament taking place this month. The collection, dubbed "Metamorphosis," will arrive this Saturday ...

When you have such potential as a sophomore, it is easy to understand why Adidas women's basketball president Candace Parker signed Smith to an NIL deal for the shoe brand. It is the first for a ...