The Hidden Cost Of Marketing Silos: Why Channel-Level Analysis Isn't Enough
This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...
See the pitch deck AI marketing startup LTV.ai used to raise a $5 million Series A
LTV.ai raised a $5.2 million Series A to send AI-driven emails and text messages. See its pitch deck.
An Nvidia exec explains how CMOs are using AI to get the most out of their ad budgets
Major brands like Delta and Mars are embracing AI tools like digital twins and tapping into spiking neural networks.
5 Key Ways For B2B Brands To Use Video Marketing On LinkedIn
To use video effectively as a digital marketing tool, B2B companies can implement the following five strategies.
Top SEO Shares How To Win In The Era Of Google AI
Jono Alderson shares radical ideas about what it takes to compete against AI-driven search engines and an unpredictable ...
Campaign Live2d
Campaign US Agency of the Year Awards 2025: Strategy Team
In 2022, the GSD&M strategy team, led by Kate Rush Sheehy, SVP of strategy and insight, and Andrew Teagle SVP, chief ...
Campaign Live2d
Campaign US Agency of the Year Awards 2025: Corporate Communications/Marketing Team
Specific initiatives in 2024 include a relaunch of the agency website that is part of reinventing how and where to tell the Digitas story. Others include more than doubling the number of webinars, ...