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Automation has transformed the way we approach lead generation, allowing us to work smarter, not harder. With the global ...

As the luxury slowdown continues, high-end fashion brands need resilient marketing strategies. Experiential campaigns and intergenerational omnichannel marketing can be effective. Labels are also ...

Now picture a revamped marketing strategy that homes in on local relevance, sparking a major turnaround—suddenly, sales are soaring! Or consider a tech company facing a PR nightmare. Thanks to ...

To successfully integrate generative AI (gen AI) in marketing, companies need to balance automation, customization, and human ...

Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ...

The ecommerce market is rapidly growing and 2025 definitely will be the year of innovation and opportunity. Businesses h ...

Hershey is ready for its first-ever trip to the Giant Center as a state finalist, as the Trojans get ready for a monumental task. • Sign up for PennLive’s daily high school sports newsletter ...

HERSHEY — Having already had a taste of history, the end of a season unlike any other for Hershey wasn’t as sweet. After securing the program’s first District 3 title since 1974 and reaching ...

Cheshire-based marketing firm Rebellion Group orchestrated the strategy behind The Foundry’s debut. It included bringing in about 15 social media influencers to a preview event, where they could ...

This is the last week of the Arizona high school boys basketball season with the 4A final on Thursday, 5A on Friday and 6A and Open on Saturday — all at Veterans Memorial Coliseum in Phoenix.

The Lady Canes fell Friday to New Smyrna Beach 56-49 in the Class 5A state championship game at ... NSB switched up its defensive strategy and began to double team Terry, who had 10 points.