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To use video effectively as a digital marketing tool, B2B companies can implement the following five strategies.

While the digital marketing landscape of 2025 promises to be exhilarating, it will also be demanding. From AI-driven ...

Over the years, I’ve identified five types of goals that successful companies use to set their long-term direction.

Hershey is ready for its first-ever trip to the Giant Center as a state finalist, as the Trojans get ready for a monumental task. • Sign up for PennLive’s daily high school sports newsletter ...

LTV.ai raised a $5.2 million Series A to send AI-driven emails and text messages. See its pitch deck.

For retailers looking to boost customer engagement and foster long-term loyalty, managing the Rule of 7 with positionless marketing helps brands execute this strategy efficiently.

Goldman Sachs analyst shares key takeaways from 2025 Shoptalk Conference, highlighting conversational and personalized ...

Whenever Hershey’s boys basketball team drives through Carlisle, head coach Paul Blackburn has his team stop at what he affectionately dubs “The Shrine.” “The Shrine” is a mural.

In 2022, the GSD&M strategy team, led by Kate Rush Sheehy, SVP of strategy and insight, and Andrew Teagle SVP, chief ...

Specific initiatives in 2024 include a relaunch of the agency website that is part of reinventing how and where to tell the Digitas story. Others include more than doubling the number of webinars, ...

The increase in harvest was attributed to the Game Commission's strategy to reduce deer numbers ... and 790 antlerless (990). WMU 5A: archery, 1,970 antlered (1,970) and 2,260 antlerless (2,480 ...