The year is 1984. It’s Super Bowl Sunday and you turn on the TV to see a procession of stern men marching through a tunnel.

Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984.'" In December 1983, Apple's ad firm, Chiat/Day, ran a series of focus group tests in movie theaters in ...

Apple's iconic "1984" commercial, which introduced the Macintosh computer to the world, aired 41 years ago today during Super Bowl XVIII. Directed by Ridley Scott, the advertisement was designed ...

Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like 1984. The screen then fades to black, and a rainbow Apple logo appears. When Steve Jobs first saw the ad in an ...

Playing on the dystopian theme of George Orwell’s novel Nineteen Eighty-Four (1984), the commercial shows an athletic woman smashing a Big-Brother-like projection of a leader dictating ideas to a room ...

The Macintosh, introduced by Apple 41 years ago, revolutionized personal computing by making graphical user interfaces and point-and-click ...

Costing $2,400, the computer became popular at home ... Blige and Coldplay. In 2004, Apple remastered its iconic 1984 commercial, adding an iPod classic to the hammer-wielding runner.

By the time the ad was shown to the board, Apple had already spent $650,000 to make "1984" and a second ad for its Lisa model business computer. That money was used to enlist the services of ...