As the NIL era rages on unregulated, more and more players are looking to get in on the action. Now, that ever-growing list ...

As the 2025-26 college basketball season nears, name, image, and likeness deals have shaped team rosters. More than 2,000 men ...

Michigan coach Dusty May has certainly been busy since his season ended in the Sweet 16 on March 28. Michigan has added four ...

Livvy Dunne is now Livvy Done. The 22-year-old LSU gymnast and social media star hung up her tights for good on Thursday ...

After three days of drama and spring ball at Tennessee, head coach Josh Heupel reiterated: "No one's bigger than the Power T.

Duke, Kentucky and North Carolina are part of the 10 men's college basketball teams spending at least $10 million on NIL ...

Despite being a backup quarterback for the past two years, Manning has been one of the most heavily discussed players in ...

Athletes at the University of Texas are making more money than ever. Big brands are increasingly turning to Longhorns and ...

The price of talent is spiking to record amounts -- again -- now with hundreds of millions at stake in college hoops' ...

Xavier has added eight players via the transfer portal in just over two weeks after a trio of commits last weekend.

Texas quarterback Arch Manning reportedly received a new NIL deal that makes him projected to be the highest-paid college ...

B LP to Wrangler, big brands are increasingly turning to University of Texas student athletes to hawk and promote their ...