Target, DEI Boycott
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Target’s CEO Brian Cornell said on Wednesday that hiking prices on customers due to President Trump’s tariff agenda would be the retail giant’s “very last resort.” “The difficulty level has
Target CEO Brian Cornell on Wednesday warned of "massive potential costs" due to tariffs, saying the company would raise prices as a "very last resort." "The difficulty level has been incredibly high given the rates we're facing and the uncertainty about how these rates in different categories might evolve,
After announcing a rollback of DEI initiatives, a boycott of the retailer has led to a decline in sales and foot traffic.
Target now expects a “low single-digit [percentage] decline” in sales for the fiscal year; it previously forecast 1 percent growth.
A boycott launched by Target shoppers unhappy with its DEI retreat has added to the retailer's sales headaches, prompting CEO Brian Cornell to announce sweeping changes Wednesday.
Michael Fiddelke, chief operating officer (COO) and former CFO, will oversee a new, multi-year “enterprise acceleration office” aimed at removing friction and enabling the team to make faster decisions in support of growth, Target said in a Wednesday announcement.
We’re constantly adjusting pricing,” Target CEO Brian Cornell said during an earnings call on Wednesday, as reported by CNBC. “Some are going up, some will be reduced, but that’s an ongoing effort that takes place each and every day.
Target has reported a drop in sales and lowered its guidance for 2025 in its first results since dropping its diversity and equity programs following the return of President Donald Trump to office, which sparked backlash and boycotts from customers.
The retail giant Target continues to wander in troubled territory.
The retailer's CEO attributed the results to weakness in discretionary spending, declining consumer confidence, uncertainty over tariffs, and shopper backlash against the company’s decision to halt diversity initiatives.
Q1 2025 Management View Brian Cornell, CEO, stated that "our team and our business faced an exceptionally challenging environment that affected our performance with declines in both traffic and sales,