Tubi saw a big win during the Super Bowl, making up one-third of all streaming viewership and attracting a younger and more female audience.

That game remains the most-watched Super Bowl in history, but Super Bowl LVIII came close with 123.7 million viewers. Jan. 15, 1967. The Green Bay Packers and Kansas City Chiefs met in the first ...

Live sports continue to be a major drive for TV viewership, revealed by jumps in popularity due to the Super Bowl and NHL 4 ...

Here is Danone North America’s commercial masterstroke laid bare: the food, beverage and nutrition company manages to promote ...

To move its cultural momentum forward, the Mercedes team had to come up with a plan. It quietly listed a “clothing executive” ...

Fox moved into third place in February — its highest ranking to date — thanks in large part to a record-setting Super Bowl.

IndyCar's dismal TV rating from The Thermal Club drew plenty of ire Tuesday, but the issue runs far deeper. The series ...

The future of advertising won't be found in celebrity-stuffed spectacles or attempts to manufacture viral moments.

Time spent watching the Alphabet-owned video platform on TV is up 53% from the same period two years ago, according to Nielsen.

By Rick Porter Television Writer YouTube commanded more TV time than any other media provider in the United States in February, and its top ranking was thanks in part to viewers over the age of 50.