Nielsen3h
Nielsen data reveals finance industry’s top ad spenders as ad investment for the sector jumps more than 9%, year-on-year
Nielsen reveals the top ad spenders in Australia’s finance industry, with ad investments increasing by 9% year-on-year. Key ...
Nielsen1d
2024 Vice Presidential Debate Draws Over 43 Million Viewers
NEW YORK – October 2, 2024 – An estimated 43.15 million viewers watched the CBS News Vice Presidential Debate across 15 networks on Tuesday, October 1, according to Nielsen.
Nielsen4d
Nielsen data shows podcasts more popular than ever with Australian audiences as number of older listeners jumps 49% in just 12 months
Nielsen’s latest data reveals a surge in podcast popularity among Australian audiences, with listenership up 16% year-on-year. Notably, the number of listeners aged 60 and over has jumped 49%, ...
Nielsen10d
Gracenote and Amagi join forces to streamline FAST go-to-market for content publishers
Content partners can now access select Gracenote products through Amagi’s channel creation solution, providing a one-stop ...
Nielsen2d
Nielsen launches deduplicated YouTube CTV campaign measurement in Japan
Tokyo, Japan – September 17, 2024: Nielsen, a global leader in audience measurement, data and analytics, has today announced the expansion of YouTube Connected TV (CTV) ads measurement to now include ...
Nielsen9d
THE GAUGE™: MEXICO AUGUST 2024
During August, audiences in Mexico increased streaming usage by 2.8 points compared to the previous month, accounting for ...
Nielsen10d
Paris Olympics Lead NBCUniversal to Gold Medal Performance in Nielsen’s August Media Distributor Gauge
NBC broadcast affiliates, USA Network and Peacock each notch over 30% monthly growth.
Nielsen3h
Nielsen launches deduplicated YouTube CTV campaign measurement in the Philippines
Nielsen has announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication in the Philippines.
Nielsen9d
Leveraging big data measurement to advance addressable advertising
Despite challenges like signal loss, big data measurement can help marketers unlock advanced audience identifiers that are beneficial for addressable advertising. Watch the quick video to know more ...