Discover how brands can maintain customer relationships between purchases of long-lifespan products with content and ...

Are Google's AI Overviews—the automatically generated answers that now appear for many search results—good or bad for brands?

Marketing Strategy - Word-of-mouth is the top way that marketers hear about new marketing agencies, according to recent ...

Discover how B2B SaaS marketers can maximize ROAS by relying on usage to predict lifetime value (LTV) and avoid the ...

What's preventing enterprise marketing teams from realizing the full potential of their data analytics? How sophisticated are ...

Most marketing and advertising agencies receive fixed or labor-based payment for their work, rather than commission-based payment, according to recent research from the Association of National ...

To continue reading this question and the solution, sign up ... it's free!

What if your company were a person—someone you can sit down with, take out to lunch, and let babysit your kids? Would you like them as you would a best friend, or would you screen their calls? Often ...

Discover how marketing operations (Mops) is gaining influence, driving data-driven decisions, and shaping career paths in ...

Americans living in the South, on the East Coast, and in eastern Midwest states are much more likely to click on digitals ads than the rest of the country is, according to a recent report from AdRoll ...