INMA Readers First Initiative Lead Greg Piechota will talk with Hamish McKenzie, co-founder and chief writing officer at ...

Axel Springer CEO Mathias Döpfner recently described how newsrooms could one day look like record labels. Here’s why.

Static paywalls fail to account for key signals, such as subscriber likelihood, expected retention, and advertising value, as ...

The level of personalisation GenAI will allow news companies to do — like giving a reader only new information because it ...

With its Art of Dignified Storytelling campaign, Argentinian mobile startup Wips helped build awareness, drive empathy, and ...

During a recent INMA Webinar, Aurore Bergmann Verbiguié, chief product officer at La Croix, explained how behavioural testing ...

Aftenposten leaders explain the four distinct audiences segments guiding the news company’s newsroom and product strategies.

During the Webinar, NZZ’s Eva Günther shared how and why the company retooled its digital strategy with the addition of a new ...

A decade after creating the award-winning Der Tag app, F.A.Z. embarked on a refresh that transformed it into a premium ...

Some journalism stars are leaving traditional news companies for platforms like Substack, but the actual numbers around the ...

A life-changing car crash put reporter Ben Hyde at the centre of a story. He used his powerful experience to create the ...

Original, high-impact content is no longer just a nice-to-have; it’s a must for driving engagement and revenue.