Mediaocean CEO and Co-Founder Bill Wise was an early guest on AdExchanger Talks in 2017, less than a year after the podcast launched. During that episode, Wise made a rather bold statement: ...

Lyft is expanding its retail media business by decoupling its first-party data from its media. Plus, how will an economic downturn play out for influencers?

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Many advertising standards efforts gather digital dust thanks to competing interests. Here's how the industry can stop sabotaging its own progress.