TikTok announced this week that it would allow search advertising to be targeted by keyword. Plus, streaming ad supply now ...

AdStorm launched an ad buying platform in August to let just about anyone put their own money behind real political TV ad campaigns.

Originally, Ad-Shield Co-Founder and CEO Joon Yu intended to build software to block ads. Now, the business is focused on ad block recovery.

It’s a wrap on the US v. Google antitrust case, at least for now. Then, behind the IP infringement claim on the openRTB spec that ruffled feathers at the IAB Tech Lab.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

The holiday season is here, and understanding how different generations plan to shop can help you tailor your messaging, media planning and creative based on the generation you’re targeting. Our ...

The US v. Google antitrust trial is over, but nobody’s done with the drama. Plus, Charter just struck a deal with ...

Is cross-device ID graph operator Intent IQ planning to sue all of ad tech? Probably not. But an unusual dilemma has ...

Unlock New Perspectives with the “Addressability & Performance Best Practices Study” In today’s rapidly evolving digital ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

On Tuesday, the rideshare company announced a new slew of partnerships to boost its measurement capabilities for ads across ...

Outbrain is unveiling a new TikTok-inspired vertical video feed for publisher mobile sites that will appear at the bottom of ...